About cha
by Alisha Staats
Honest shoes that keep you grounded
CHA gives women confidence & stability with sustainable leather shoes & bags inspired by Alisha’s Dutch-African roots and bohemian spirit.
Timeless comfort and conscious quality you can trust, made to last for years.
The story of CHA
CHA was born in Amsterdam in 2010, inspired by a childhood promise Alisha Staats made to her sister Charifa. A promise to boldly pursue her dreams as a designer. The name CHA was formed from the first three letters of Charifa’s name, as a way to carry her spirit forward.
Rooted in family values, resilience, and a devotion to authenticity, Alisha transformed that promise into the essence of CHA. Guided by her Dutch-African roots and the principles of curiosity, courage, and kindness, she built a brand where every piece tells a story of growth and genuine identity.
CHA is a tribute to women, the Soulful Explorers who seek meaning, self-expression and authenticity.
CHA. Honest shoes that keep you grounded.
Consciously Made in Spain
Handmade in Spain’s family-owned factories, CHA pieces are crafted using only Leather Working Group-certified, gold-label hides from Spanish tanneries and premium merino wool from Tuscany.
We work with factories and tanneries where fair working conditions, respect, and craftsmanship are the standard. This care runs through every step of the process, and is ultimately felt in how our products feel when you wear them.
Comfort that Stays
Your comfort is always our starting point. Every CHA shoe is designed to deliver a comfortable, lasting fit, made to accompany you on your journey for years.
The heel and toe are carefully moulded and reinforced to help each design maintain its original form. This creates a sense of support and stability, allowing your shoes to move with you. Day in, day out, year after year.
Comfort, without compromise. Where ease, strength, and style naturally come together.
African symbolism & meaning
Alisha infuses CHA collections with meaningful African symbolism, such as the breath of life, infinity, and equality, woven into unique laser-etched details and embroideries.
Each symbol carries intention, grounding every design in a deeper sense of connection and continuity.
More than what you wear, CHA invites you to step into your own story, move toward your dreams with intention, and honour true individuality.
Never forget where you came from.
En de vaste kern onderaan
Honest shoes that keep you grounded.
Behind the scenes