TRUTHFUL DESIGNS

Our collection depicts how we got real with our own essence by stripping away the noise and uncovering what’s always been there: a collection of timeless designs that we’ve improved over the years. True daily necessities in a woman’s wardrobe that allow her to walk with pride. Each design is a mixture of sturdiness, comfort, even a hint of sensuality, and subtle ethnic details. 

ANIMAL-FRIENDLY AND SUSTAINABLE 

All of our products are made with authentic, high-end Italian cow leather that’s been tanned sustainably, free of any toxic chemicals. We choose our leather consciously, knowing each animal has lived a happy life. Our shoes are lined with soft merino wool. Please know that this wool was cleaned with sustainable, chem-free products after which it was woven in a unique way, so your CHA’s maintain a strong heel and nose throughout. That’s what makes them so remarkable! Needless to say, all merino sheep were sheared painlessly during the process (and are still enjoying the outdoors as we speak!). 

“The game of life requests to be fearless for the unknown. You will get rewarded.” – Alisha Staats, founder CHA

“Fearlessness is an attitude that can be expressed in many ways – sometimes it’s loud, sometimes it’s silent. Your self-assurance doesn’t rely on noise. Express it your way.”

COMFORTABLE, LASTING FIT

Your comfort is our care. All of our designs are created in such way, to give you full support and comfort, all day long. The winter boots soles, made of polyurethane, allows for a soft tread, while supporting the foot in the best way possible. The heel and nose have been perfectly molded and strengthened to maintain its original form. This allows your foot to be hugged day in, day out, year after year.

“We prove that comfy can be bold and fashionable at the same time.”

DISCOVER OUR JOURNEY 

Our journey started in 2010 with our founder, Alisha Staats, who suffered that typical female ailment of cold feet. She yearned for warmth. And for shoes with a comfy fit. A shoe that would carry her greatly, all day long. “The classic low was my first model. It was and still is made of Italian leather and merino wool lining and to this day, this shoe remains at the heart of our collection. It never runs out of style. 

“Having said that, our journey wasn’t always easy. At some point, a low point, even my team didn’t believe we could succeed anymore. As any entrepreneur, I had to learn to make different choices. Choices that would allow me to focus on what I truly desire. In all honesty, I went through deep valleys of fear and sometimes saw no way out. But I also knew this was my true path and I couldn’t give up.

Giving up wasn’t even an option! I was 8 years old when I promised my older sister that I wanted to be a designer. She always inspired me to follow my dreams. Her passing has fueled me to keep that promise. CHA was bound to be born and I have committed myself to that promise ever since – even in my low moments. My dad’s power was my source of inspiration. He raised me to believe the following: always stay true to yourself and keep believing in yourself; dreams come true.”